Narendra Modi Essay

1. Showing concern about the dwindling importance of teaching profession in the eyes of youth, Prime Minister Narendra Modi said that there is need to find out why the value of a teacher has lost its sheen and why students don’t want to be teachers when they grow up. 2. The Prime Minister said there is a great demand for good teachers in the world, and India being a young country should be able to produce good quality teachers for the world. 3. PM Modi talked about the importance of teachers and called for the need of creating good quality teachers in the country who could be ‘exported’ to the world. He said people who had achieved something in life and taken to a profession such as doctors and engineers should teach students in a school for one period in a week. 4. Talking about the significance of Teachers’ Day, PM Modi remembered Dr Radhakrishnan and said serving the nation does not only mean doing grand things; doing small things is a big service to the nation. 5. PM Modi reiterated what he had said on his Independence-Day speech of having toilet facilities for girl students in every school. 6. Prime Minister Narendra Modi said that nation building should become a national movement and every individual should be associated with it. 7. Giving encouragement to girl-education, PM said an educated girl further educates at least two more families. 8. Inspirational lives of great personalities help in shaping our character, PM Modi called the students to read biographies to explore about the lives of great people. 9. Describing himself as a ‘taskmaster’, PM Modi said he worked hard and expected the same from others. He added he expected work to be completed on time. 1O. Modi concluded his speech by saying that a teacher must play an important role through a person’s life. A teacher-student relationship must always be nurtured. Keep the child in you alive. Keep smiling and playing.

Predetermined Identity Essay

A reputation is the views or opinions that are generally held about someone or something. They are a widespread belief that someone or something has a particular habit or characteristic (dictionary. com). A reputation is impossible to remove. There are many reputations and judgments demonstrated in the novel Frankenstein by Mary Shelley. People are prejudiced towards the fiend created by Victor Frankenstein. The monsters outward appearance assures the monster is not accepted into society. He is a completely functional creature with the ability to perform primal tasks. He has human capabilities, although his unusual appearance is shocking and sets him apart. Do everyone’s judgments of the monsters looks have an effect on his personality and behaviour? The author demonstrates that people’s outward appearance will determine their personality. This is established in the novel since at the beginning of the book; Fiend created by Frankenstein is a good person with feelings and empathy. As the story develops, he keeps experiencing judgment from many people including Victor, his creator, because of the way he looks. Everyone sends the fiend away and rejects him without even giving Dr. Frankenstein’s creation a chance. He ends up changing throughout the novel into the monster everyone expects him to be, by killing the various people in Victor’s life for revenge. At the beginning of the book, the fiend is in fact a reasonable person. When the fiend is created, he does nothing wrong to Victor. He does not harm in Victor any way because Victor had done nothing wrong to him. All he does is looks at him when he wakes up and his appearance was enough to make Victor leave him. The fiend was judged literally from the moment he was created. Furthermore, he observes a family that live in the middle of the forest in a cottage for months and does not lead to violent actions of any sort. He would observe them in hopes to maybe one day integrate himself with humans. At night, he would go collect fire wood and do work for the cottagers, in hopes that they would eventually accept him. When he decides to finally meet the people who live in the cottage, he is turned away. He was aware that he was capable of harming these strangers, although decides not to due to the fact that he knows it’s not right even if they were not the most accepting. Evidently, this creation that people labeled as a monster does have a heart and is capable of caring. â€Å"I could have torn him limb from limb, as the lion rends the antelope. But my heart within me as bitter sickness, and I refrained. I saw him on the point of repeating his blow, when, overcome with pain and anguish, I quitted the cottage, and in the general tumult escaped unperceived to my hovel† (136). It can be observed that fiend did care about those people even though they sent him away. He didn’t want to cause any trouble. All he wanted was to be accepted. He was a creation who started his life with decent intentions, but those would soon change. The fiend was constantly judged and abandoned when people saw him due to his appearance. He is a terrifying creature. He has yellow skin with lustrous black flowing hair, and pearly white teeth. His eyes are dun-white; he has a shrivelled complexion and straight black lips. He is also much bigger than any human. When he was given life, Victor runs away from him and neglects him. This quote shows that Victor had no intention on staying with the fiend because right when he was living, he ran away from it. [†¦] I escaped and rushed downstairs. [†¦] fearing each sound as if it were to announce the approach of the demoniacal corpse to which I had so miserably given life. â€Å" (49). This shows the complete horror that Victor had when he saw his creation, even if it did absolutely nothing wrong. Likewise, the cottage people are instantly terrified of him. They were scared because they ha ve never seen anything like him. When the fiend first goes into the cottage to meet them, a blind man answers the door. The fiend was able to talk to him without being judged and the older man enjoys his company, because he doesn’t know what he looks like. This is how it is obvious that based on his personality alone; the fiend is a good person and is able to function with humans. But when the rest of the family walked in and saw him, they went into panic and assumed the worst of him. He was never given a chance. â€Å"Who can describe their horror and consternation on beholding me? Agatha fainted, and Safie, unable to attend to her friend, rushed out of the cottage. † (136). This displays how fast they were to judge when they saw the creature. Because of his appearance, he would never be able to live a normal life. Being judged by so many people everywhere he went, it had an effect on the fiend. He started to become angry and resent his creator, Victor. He asks Victor to create a female so he can go live with her somewhere where no one would find them. When he agreed, he decided to destroy the female creation soon after. The fiend couldn’t deal with it anymore. All those negative experiences in his life, the creature had changed. He decided to start killing everyone close to Victor for revenge. He killed Victor’s brother, William, as well as his best friend Cleval and his love Elizabeth. He wanted Victor’s attention and he got it after just his first killing of Victor’s brother. It made the fiend’s creator very angry. But after Victor neglected the fiend for so long, the fiend started to make immoral decisions. â€Å"A flash of lightning illuminated the object and discovered its shape plainly to me; it’s gigantic stature, and the deformity of its aspect, more hideous than belongs to humanity, instantly informed me that it was the wretch, the filthy demon to whom I had given life. What did he there? Could he be (I shuddered at the conception) the murderer of my brother? † (69). Not only did the fiend kill Victor’s brother, but he stayed to watch his creator in pain, because he thinks that’s what Victor deserves. All his killings were in attempt to wound Victor and make him feel alone in the world, almost like what the fiend is feeling. Murdering someone’s family is immoral. He killed people around him just as society killed his spirit and identity. This shows that he clearly changed throughout the novel. It is evident that the author was trying to prove how people’s outward appearance will determine their personality. He reveals it by the change in the fiend’s personality after being constantly judged and neglected. At the beginning he was a nice person with morals, but at the end, he is an immoral monster. The author is right that people’s outward appearance will determine their personality because even now, people who are different are not as accepted in society. People are constantly being labeled and reputations are always being formed, whether they are true or not. People’s outward appearance has a huge effect on how people see you. This is why Dr. Frankenstein’s creation never stood a chance. Work cited SHELLEY, mary, Frankenstein, tom Doherty associates, LLC, united states of America, 1998, 236 pages

Arguments in favour of foreign investment

Arguments in favour of foreign investment The positive developmental role of domestic and foreign investment on economic growth in host countries is well documented in literature. Investment is usually directed in sectors that enjoy comparative advantage, thereby creating economies of scale and linkage effects and hence raising productivity. An important argument in favor of foreign investment is that it consists of a package of capital, technology management, and market access. For foreign investment, repayment is required only if investors make profit and when they make profit, they tend to reinvest their profit rather than remit abroad Zakaria M (2008). Reviewing the investment policies of Pakistan over the last six decades he observes that during 1950s and 1960s the private sector was the principal vehicle for industrial investment in the country and the role of the public sector was curtailed to only three industries out of 27 basic industries. By late 1960s the economy was mainly dominated by the private sector in imp ortant areas like banking, insurance, certain basic industries, and international trade in major commodities. During 1970s, government nationalized commercial banks, development financial institutions, insurance companies and ten major categories of industries. There was also acceleration in the direct investment by the public sector in new industries, ranging from the basic manufacture of steel to the production of garments and breads. After the miserable performance of the industrial sector following the nationalization process of the 1970s, a change occurred in the government’s approach toward the role of the public and private sectors. In 1980s, government decided to pursue a pattern of a mixed economy, with the private and public sector reinforcing each other. Despite various incentives, the highly regulated nature of Pakistan’s economy proved a restraint to the inflows of foreign investment. Specifically, foreign investment was discouraged by (a) significant publ ic ownership, strict industrial licensing, and price controls by the government; (b) the inefficient financial sector with mostly public ownership, directed credits, and segmented markets; and (c) a noncompetitive and distorting trade regime with import licensing, bans, and high tariffs. During 1990s government started to apply the same rules and regulations to foreign investors as to domestic investors. The requirement for government approval of foreign investment was removed with the exception of a few industries (arms and ammunition, security printing, currency and mint, high explosives, radioactive substances, and alcoholic beverages). During 2000s government based its investment policies on the principle of privatization, deregulation, fiscal incentives and liberal remittance of profits and capital. The policy is based on promoting investment in sophisticated, high-tech and export-oriented industries while almost the entire economic activity in other fields, encompassing agricu lture, services, infrastructure, social sectors, etc. have been thrown open for foreign investment with identical fiscal incentives and other facilities, including loan financing from local banks. Shahbaz and Khalid (2004) find that investment is considerably responsive to domestic saving, yield and uncertainty in Pakistan. Return on investment is an important determinant of investment in the country. Its role in investment decisions-making carries such a weight that it outweighs negative impact of increased rate of borrowing. Expectations and uncertainties play a major role in investment decisions in Pakistan. Whereas domestic saving is a major source of investment, foreign saving is not effective for investment in Pakistan. Tewolde H (2008) argues that the decision to invest resources is one of the significant drivers of the business financial system. Sound investments that implement well organized strategies are important to creating shareholders value, and must be analyzed both in proper context and sound analytical methods. Whether the decision involves committing resources to new facilities, a research and development project, marketing program, additional working capital, an acquisition, or investing in a financial instrument, an economic trade off must be made between the resources expended now and the expectation of future cash benefits to be obtained. In other words, investing is incurring costs in order to gain benefit during the estimated life of the plant assets or current assets in the future. Bandoi and Berceanu (2008), observe that investment decision is a very difficult for leaders of all firms. By its very nature, the decision affects the investment a company a long time horizon, if not forever. In the idea of adopting an investment decision we can use simple criteria or criteria based on discounting. Of the latter category, net present value criterion (NPV) is most often used. They further argue that inflation is a real fact today which can not be ignored. Their result highlight the fact that if effects of inflation are not taken into account we can do wrong analysis of capital budgeting.

British Airways Research Paper Example | Topics and Well Written Essays - 2000 words

British Airways - Research Paper Example Three countries have been selected as the most appropriate targets for such initiative: Mexico, Brazil and Ukraine. Each of these countries can offer different benefits in regard to the firm’s particular plan. Mexico seems to meet all criteria as a target country for outsourcing activities. Brazil and Ukraine can also respond to the firm’s specific needs under the terms that appropriate arrangements of cooperation are made. The various aspects of such plan are presented below emphasizing on both the theoretical and practical implications of the specific project. Table of contents Executive Summary 2 1. Introduction 4 2. British Airways – Outsourcing of Aircraft maintenance services 4 2.1 Company overview 4 2.2 Aircraft maintenance services – industry characteristics 5 2.3 Outsourcing of Aircraft maintenance services 5 2.3.1 Brazil 5 2.3.2 Mexico 6 2.3.3 Ukraine 7 2.4 Outsourcing as a business strategy – theoretical perspectives 8 2.5 Conclusion 9 Re ferences 10 Appendix 13 1. Introduction The effects of firms’ strategic decisions can be quite important influencing the organizational performance either in the short or the long term. For this reason, when managers have to develop a critical strategic decision need to review all parameters of the relevant plan, taking into consideration potential failures or unexpected problems. In the Aviation industry a similar approach has to be used when such decisions need to be developed. This paper focuses on the potential effects of the decision of British Airways (BA) to outsource part of each supply chain activities, its aircraft maintenance services. There are three countries that have been reviewed, as of potential targets of this strategy: Brazil, Mexico and Ukraine. Each of these countries has been involved in such activities, but not at the same level. For example, Mexico has been found to be a country that can effectively support all aspects of outsourcing in regard to an ai r carrier’s aircraft maintenance services. The other two countries, Brazil and Ukraine seem to be less developed in this sector; still, Brazil and Ukraine also can offer a series of benefits to firms that would decide to outsource their aircraft maintenance services to these countries. The theoretical aspects of outsourcing, as a common business strategy are also presented in this paper, aiming to highlight the implications that BA would have to face in case it would decide to proceed to the specific plan, i.e. to outsource its aircraft maintenance services to Brazil, Mexico or Ukraine. 2. British Airways – Outsourcing of Aircraft maintenance services 2.1 Company overview British Airways is a major competitor in the global aviation industry. The firm was first established in 1919 under the name ‘Aircraft Transport and Travel Limited (AT&T)’ (British Airways History 2012). In the decades that followed the growth of the firm was significant (British Airways History 2012). At the end of 2011 the fleet of the company was estimated to ‘245 aircrafts’ (IAG About Us). In 2011, January, BA was merged with the Spanish Air Carrier, Iberia (IAG About Us); the firm resulted has been IAG, International Airlines Group, a firm based in Spain (IAG About Us). The financial performance of BA, as a member of IAG can be characterized as quite important, as indicating in the financial report of IAG, the parent company, for 2011 (Figure 4, Appendix). In a more

Game theory Essay Example | Topics and Well Written Essays - 2500 words

Game theory - Essay Example Game theory is used to understand competitive situations. These are normally those scenarios in which the chances of a certain outcome largely depend on parties involved and also on a bit of chance. Consequently, the theory focuses on predicting what these respective players will do and hence the most appropriate alternative is chosen by the analyst. There is a particular mathematician who was responsible for this theory and was known as John Von Neumann. (Miller, 2003) Through his work in the mid twentieth century, the expert was able to spearhead several divisions in this interesting theory. Some of the divisions include In the 2-person versus n-person division, the 2-Person approach largely focuses on the choices available to two players and how to bring out optimum outcomes. On the other hand, in the n - person division, great attention is given to the occurrences and coalitions that are likely to come out of prevailing circumstances. Then again the cooperative division of the game theory largely dwells on choices that are available to parties who have been bound by certain agreements. In uncooperative game theory, parties may find themselves obliged to one another because of the negative outcomes that may emanate out of their choices. Lastly, in the Zero sum scenario, players are likely to loose everything when the other party gains something. On the other hand, in the non zero sum, a player can gain something and still room for his or her opponent to gain it too. Despite all these branches, there are certain common characteristics that make the game theory what it is today. These can be summarized under the following three criterions Extensive or game tree form Normal or strategic matrix Characteristic function All forms of the game theory usually indicate the sequences or patterns of choices available to players and their chances of occurrences. The latter part largely depends upon a device and is usually backed up by some pay offs that are likely to occur after the end of a pattern of choices. The second aspect that makes the game theory what it is the normal, strategic or pay-off matrix. In this kind of approach, one is supposed to look though a series of avenues available to other players in the competition or event. Intersections of these avenues reflect the payoffs granted to a particular player doing the analysis. Additionally, the characteristic function is that possible coalitions that a particular player can ensure for another player regardless of what others end up doing in the process. (Osborne, 2004) Criticisms of the game theory in understanding economic factors or strategic behaviour of firms The most important thing to note in the game theory is the fact that players involved within a certain scenario are rational. It is also assumed that these players have well defined gaols that have been ranked from most important to least important. Besides these, the game theory is founded upon the fact that all decisions that are being made by certain individuals can be attached to a particular value and that players always tend

SAINT AUGUSTINE'S CONFESSION Essay Example | Topics and Well Written Essays - 1250 words

SAINT AUGUSTINE'S CONFESSION - Essay Example First, Monica’s outstanding obedience to her husband influenced Augustines conversion. Second, Monica introduced her son to Ambrose, who would later baptize him. Finally, Monica compelled and encouraged Augustine to attend school that shaped his life and would culminate in him becoming a priest. Monica played a significant role in the conversion of Patricius (Augustine’s father) and Augustine. Initially, both Patricius and Augustine were not believing in Christ but finally were saved through the influence of Monica. Monica prayed to God on behalf of her husband’s soul and Augustine. Augustine recounted that Monica, â€Å"With a pure heart and faith in you she even more lovingly travailed in labor for my eternal salvation.†1 This follows that Monica vowed not to stop at nothing but to see a Catholic Christian Augustine. The mother took time praying and laboring while serving the Lord so as to send grace upon his son and get saved. Augustine wonders how his parents lived harmoniously with each other. Monica was a God fearing individual and served her husband as her lord with care to her children. Her virtuous traits bear witness to the Christian life, which make a strong impression on Augustine. She significantly inspires Augustine to grow as a God fearin g individual ultimately leading to his Christian conversion. My physical mother was distraught. With a pure hear and faith in you she even more lovingly travailed in labor for my eternal salvation. She hastily made arrangements for me to be initiated and washed in the sacraments of salvation, confessing you, Lord Jesus, for remission of sins. But suddenly I recovered. My cleansing was deferred on the assumption that, if I lived, I would be sure to soil myself; and after that solemn washing the quilt would be greater and more dangerous if then defiled myself with sins2. From the block quote above, we further realize how Monica was determined to ensure his son did not die a sinner.

How to solve problem of organization Essay Example | Topics and Well Written Essays - 1000 words

How to solve problem of organization - Essay Example Personnel may be in the wrong job because they lack the relevant skills required, lack initiative or job hunting skills to find a job that suits their skills or stay in a job considered suitable for them. These issues result in a lot of problems within an organization. Research conducted in Kuwait found that the problem is quite rampant. This paper will examine the proper problem solving mechanisms to tackle the problem of wrongful placement of workforce. Being in the wrong job is damaging to an individual and the organization, as well. The process of solving organizational problems entails five key steps. These include finding the problem, formulating the problem, deciding on the solution, implementing the solution and reviewing the results. After company management identifies and formulates the problem, i.e. the organizational problem of wrongful personnel placement, they should find viable alternatives to counter the issue. While organizations encounter a multitude of problems, the problem of wrongful employee placement causes the most harm to the organization (Smart & Street, 2008). However, it is often the executives that fail to comprehend the impact of a poor performer. It is the colleagues of such an employee who experience the consequences of wrongful personnel placement. This breeds destructive employee drive and loss of productivity. One of the factors that result in wrongful employee placement include loyalty, for instance, when a manager employs a friend making it difficult for the employer to identify the right position for that employee. In addition, after evaluating and formulating the problem, management can solve the problem of employees working in the wrong position by ensuring that hiring is done on a professional rather than personal basis. Employing friends or relatives who are unqualified for a position on the basis of loyalty may damage

History of the Seventh Day Adventist Church Essay

History of the Seventh Day Adventist Church - Essay Example They stayed awake late into the night, waiting for the Christ and were totally disappointed when the time between sunset and midnight passed and nothing happened. Miller, later in life, realized that miracle is part of spirituality but miracle is not spirituality! This event, since then, is known as the Great Disappointment. Miller served in the American Army in various capacities and later discharged after the war, on June 18, 1815. He, perhaps, had no inkling that more stirring times in the spiritual field awaited him. Miller’s main concern related to question of death and an after-life. Some bitter incidents molded his thinking over this issue. Firstly, his experiences as a soldier; secondly the deaths of his father and sister! What happens to an individual after death?—this bothered him intensely. He concluded two possibilities—annihilation and accountability. â€Å"The inquiring, questioning, restless mind which had begun to reveal itself in early youth was as active as ever. By his own testimony he entered he Army with the hope of find in patriotism one bright spot in a seamy, sinister world. â€Å"But,† he said he, â€Å"two years in service was enough to convince me that I was in error in this thing also. When I left the service I had become completely disgusted wit h man’s public character.†(Nichol, p.9) Miller wobbled between two faiths. Initially, he wished to combine both the faiths, Baptist and Deism. Soon, his involvement in the Baptist church became more intense, and he read sermons during one of the local minister’s frequent absences. During one such religious exercise, on the subject of duties of parents, he happened to relate the topic to the character of a Savior. His emotions led him to the internal search of such a compassionate Being, who has the capacity to save humanity from suffering and penalty of sin. That Being is worth adoration and deserves complete surrender, Miller concluded. But Deism had the upper hand again.

The physical properties of glass and polymer materials PMC Essay

The physical properties of glass and polymer materials PMC - Essay Example For example, the thermal properties of polymers and composite structures can be altered through the use of a variety of fillers. The dimensions of the fillers fall on a macroscopic (1  µm-1mm) length scale (Brydson, 1999). These fillers augment the rigidity and heat deformation temperature of a polymer; because the filler makes a significant proportion of the total mass [10-40%]. Fillers and additives normally decrease the light transmission of a plastic. This report aims at discussing about the latest improvements in plastic and glass materials in the advancement of their properties, with regard to optical and thermal treatments. The report will commence by highlighting the basics of the optical and thermal properties of glass materials and PMC. Further, development in the enhancement of the properties will be outlined and evaluated to reveal latest developments and eventual achievements. Optical Properties of Plastics and Glasses Most optical elements are fabricated from glass, c rystalline materials, polymers or plastic materials (Lokensgard, 2010). The Index of fraction is the property of materials upon which the reflectance of the material is dependence. This represents the measure of change in bearing of an incident ray of light as it passes through a surface boundary. With the choice of material having been the most fundamental properties are often the degree of transparency and the R.I. as well as each property’s spectral dependency. Glass technology has provided optical elements like lenses, prisms and filters (Miller and Kurtz, 2011). The transmission of light in plastics differs greatly in their ability to transmit light. Majority of plastic materials are opaque and the surface reflection of light off the plastic determines amount of gloss on the surface. The crystalline nature of a polymer determines their optical properties. The use of photolithography in printing integrated circuits has orchestrated improvement in the transmission glasses for the ultraviolet (UV) region (Malik and Raina 2004). This is done to enhance the physical properties of the material and to acquire an effective product in the manufacturing process. Plastic optics brings about a variety of plastics suitable for inexpensive, unbreakable lens for mass production (Lokensgard, 2010). Further, when difficult or unusual shapes, lightweight or economical mass-production techniques are required, plastics are preferred though, their precision optics is limited. Plastics demonstrate huge disparities in the refractive index (R.I.) with temperature change (Brydson, 1999). According to Miller and Kurtz (2011), the technology of concentrating photovoltaic (CPV) uses optical component(s) to focus optical flux onto a relatively small photovoltaic (PV) cell. The study by Miller and Kurtz reviews the durability of Frensel lenses used in the concentrating photovoltaic (CPV) application. The utilisation of optical property can be evidenced by the composite having s ubstantial optical transparency produced by reinforcing poly (methyl methacrylate) (PMMA) with unidirectional borosilicate glass fibres (Miller et al. 2010). The achievement of the optical transparency of the compound was realised by harmonizing the refractive index (nD) of the glass fibre and polymer matrix to within  ±0.002 (Optical Glass, 2000). Further, Miller et al (2010) argues that, the durability of

The Human Microbiota Essay Example | Topics and Well Written Essays - 500 words

The Human Microbiota - Essay Example The gut microbiome takes part in broad range host related processes and has remarkable effect on human health (Greenblum, Peter and Elhanan 1). The gut microbiome has been straightforwardly caught up in the etiopathogenesis of a number of pathological conditions. These include: inflammatory bowel diseases (IBD’s), Autism, Circulatory disease and Obesity. In addition to that, gut microbiome also influence: immune system response as well as conditioning, dietary calorific availability, post-surgical recovery and drug toxicity plus metabolism. Gut Microbiome as well conducts significant physiological roles that define the host, such as: intestinal response, immune system maturation, xenobiotic as well as energy metabolism and epithelial cell injury repair (Kinross, Ara and Jeremy 1). The gut microbiome, in most mammals, mainly consists of 4 bacterial phyla that execute most of the various physiological processes in the host, these include: Actino-bacteria, Fermicutes, Proteobacteria as well as Bacteriodetes. Every host has a characteristic biological association with its gut microbiome plus by definition this controls individual threat of disease. Recent advances in systems biology founded on the next generation ‘omics’ techniques have been able to explain the gut microbiome comprehensively at a functional (proteomic, metabolic as well as transcriptomic) and genetic level. Consequently, these studies have generated new knowledge about the gut microbiome’s genetic variability among individuals, species as well as populations. Furthermore, the studies have highlighted the significance of gut microbiome to human health (Kinross, Ara and Jeremy 1). Being aware of the genetic variation of gut microbiomes, within as well as among hosts, would assist in gaining insight into the evolutionary forces that shape these communities. Furthermore, studying the genetic variation of human gut microbiome may well provide insight into budding relations

Maria Calais as a Diva Essay Example for Free

Maria Calais as a Diva Essay To enable us to comment on Maria Callas as an operatic diva, it is first necessary to ascertain whether she possess all the stated attributes usually associated with the term. The conductor Sir Charles Mackerras believes there must be an ‘aura’, but ‘there also has to be something unusual as well as competent about a diva, something compelling about her personality’ (reference). This was certainly true of Maria Meneghini Callas. The opening paragraph of the newspaper review describes her gifts as ‘peculiar ones, not exactly comparable to those of any other singer’ (reference). Winthrop Sargent even goes so far as to comment on it’s ‘reediness and it’s tendency to wobble slightly’ (reference). But far from detracting from her overall performance, he says she uses it to demonstrate a ‘fiery conveyance for female passion’ (reference). This is because it is the overall performance that made Ms Callas such a memorable performer. It is the ‘total dramatic projection’ that exemplified her on stage performances. She does indeed manage ‘to make the character and her situation seem real’ (reference p.177). This is especially prevelant when she is singing in the recorded piece. Of course it is very difficult to comment on this full range of theatrical abilities when only reviewing a newspaper arcticle and an audio recording; particularly when the review is not of the actual recorded piece. Missing is the visual aspect of Ms Callas performance, which was enthused over as being ‘as extraordinarily perceptive and gripping even by the standards of the legitimate stage’. (reference) There are, however, very few visual recordings of the opera from this time, so we have to reply on often heavily edited vocal recordings and articles such as these, written for popular consumption, towards the end of her career. But despite these, by modern standards, media restrictions, the newspaper article does help to put Ms Callas singing qualities into context and perspective. She is obviously a more than competent singer, her unique voice is not ‘dime a dozen’ (reference) for the review describes it as ‘impeccable’ (reference). The article can also be seen as conferring on her the ‘something compelling’ element of Sir Charles’ description. Her interpretation is reported as being a ‘highly personal interpretation’ which was an ‘electrifying fusion of music, theatre and personality that opera goers are only occasionally privileged to witness’. (reference). So the combinations of the singing talents, her acting ability and her sheer personality on stage all combine to make Maria Callas a genuine operatic diva.

Plato’s Theory of Knowledge, A Guide to Reaching Higher Grounds Essay Example for Free

Plato’s Theory of Knowledge, A Guide to Reaching Higher Grounds Essay The human knowledge may be regarded as having a two parts: One that he sees hears and touches, on the other he organizes mind s on what he learns through the senses. Philosophers have given considerable attentions to questions about the resources of knowledge. Some philosophers think that that the particular thing seen, heard and touches are more important. They believe that general ideas are formed from the examination of the particular facts. A philosopher who feels that the knowledge is acquired in this way is called empiricist. The view of the knowledge can be attained only through the sense of experience. According to them the real knowledge is based on what our sight, hearing smell and other senses tell us it is really out there and not what people makes up in their heads. Other philosopher thinks it is more important to find a general law according to which particular facts can be understood or judge. This method advocates rationalist. A newer school pragmatism, believe that the value in use is the real test of the truth and meaning and truth of an idea are tested by the practical consequences. These are some of the groups that search about the roots of the theory of knowledge. When a person wants to be enlightened you must know what the light within us is. This light will guide us in every step of our lives. It is a process on what is greater than life, what is greater in the physical things that we see. It is the moment when we begin to know something that is greater than, which is also within ourselves. According to the Augustinian Theory of knowledge, there are two objectives to be considered. One is to show how knowledge of all kinds is achieved and how therefore true reality maybe discovered. The second is to provide the groundwork for the reform of the cultural education to ensure the proper development of the people through teaching knowledge. Inner awakening is that you follow your ego, but after you realize and enlightened, we follow god’s will. We as a person must know and search ways to be enlightened. Enlightenment is the aim of any person. But after you get this enlightened don’t fear that you will loose everything. You must enjoy things more passionate but you know when and how and do not abuse your power of enjoyment like you did before enlighten. The theory of knowledge gives us a guide on how human reach the higher level of enlightenment. It gives us the one by one step and details on how knowledge is acquire. Plato a great philosopher considers some of the details about what is the nature of knowledge and the way it was obtained. In the traditional analysis of knowledge Plato’s theory of knowledge divides into three approaches: (1) the allegory of â€Å"the cave† (2) the metaphor of the â€Å"divide line† (3) and the doctrines â€Å"the forms†. The cave tells us that most of the people who are living in the cave, in the dark has converted to salvation because of the knowledge that they acquire. The â€Å"divided line† visualizes the levels of knowledge in a more systematic way. Plato states that there are four stages of the knowledge development. (1) Imagining, which tells us that the looks or appearance seen as true reality. For example an art, which tells us that what we have seen is not necessarily what, you get. (2) Belief, Plato gives us the idea of seeing the reality does not always believe. We have the strong conviction of what we see but not with absolute certainty. (3) Thinking, it is believe the visible world and move into intelligible world which it stands for the power of mind. Plato wants to see all things as they really are so we can see that all things are interconnected. (4) The development stage of the knowledge due to thinking. The third Approach is â€Å"the Forms† are the highest levels of reality. The forms are called ideas. These are independent existing entities whose existence and nature are graspable only by the mind, even though they are not depend on being so grasped in order to exist A person is in then stage of immaturity, when theory of knowledge takes place he will undergo such different stages like at first he will see what is the source and problem of its immaturity understanding what is immaturity will mean a process that under go such enlightenment. After understanding and knowing the problem he will go to the next stage which is by visualizing the level of knowledge of being immature. He can have a research or he can conduct a qouestion and answer so that he can get some opinion so that it can help a lot in defining the problem of being immature. For instance, what distinguishes real knowledge from mere opinion? The real knowledge is based on the logic, the laws and the methods of reason that we use to understand the universe (Velasquez, 1999) By getting such knowledge and analyzing of what category or level he can create a new solution in order of getting out of being immature.Thingking of the possible solution and ideas is the last satge of getting out of being immature.This process or step of solving ones problem is an example of theory of knowledge which can be apply to enlightenment.In any of the different stages they are interconnected to one another so that it can create a good solution which enlightens on a person. There is a given change of such enlightenment. For Parmenides, Change is the confusion of the appearance (motion) with reality (permanence) and therefore the change is simply an illusion. Reality is the basis of truth (knowledge) where as changes produces only opinion (lack of knowledge). Although the senses tells us that the things appear to change and therefore things do change, our reason can distinguish the truth from that which appear to be true. When reasons say reality must be single permanent substances, then there can be no change. (Hankinson, 1998) Plato’s theory of knowledge leads us down many roads, but we see the same theme through out: the light to dark; ignorant to educate: reality to really real.The theory of knowledge imparts us that in every circumstances in life there is a solution. In every situation that we have there is an appropriate answer. Having a knowledge or education gives us the true meaning of reality and real.That is when enlightenment takes place. When we have already the knowledge and reasons we know now how to handle and solve on any situation that we have.   Enlightenment is one of important part in our life to have a sense of direction. If we can apply the the different stages of theory of knowledge and integrate it   to its process of enl;ightenment there is a good way that humanities can have the truth , the reality, and the essence of having a knowledge.Believing to the knowledge that we have and through by the grace we can struggle and survive in any situation that we have. Velasquez, Manuel â€Å"Philosophy: A text with readings†. New York: Wadsworth publishing company, 1999. Hankinson, RJ.† Cause and Explanation in Ancient Greek Thought†. Oxford: Clarendon Press, 1998. â€Å"Human Knowledge and Human Nature: A new introduction to an Ancient Debate Oxford University Press, 1992   ISBN 0-19-875101-X ISBN 0-19-875102-8 (pbk.) http://www.philosophy.umd.edu/Faculty/pcarruthers/HKHN-Conclusion.htm â€Å"Augustinian Knowledge Of theory† http://www.users.bigpond.com/seckington/Augustinian%20Knowledge.htm What is Enlightenment ? (Quest-ce que les Lumià ¨res ?), in Rabinow (P.), à ©d., The Foucault Reader, New York, Pantheon Books, 1984, pp. 32-50. http://foucault.info/documents/whatIsEnlightenment/foucault.whatIsEnlightenment.en.html

Leadership theories and models

Leadership theories and models Task 1: Definition of leadership: Leadership can be defined through different ways. But in simple, leadership is the process of motivating or influencing the group of people to do something or doing their work more effectively and efficiently. To be a leader, a person must have the ability to motivate or influence other people. In fact, leaders and followers use the leadership as a process of motivating and influencing others for gaining the objectives of an organization. There exist more similarities between leadership and management in different sector such as: motivating or influencing people and these are done both by manager and also leader. The process of leadership and management are done with the people. The main purpose of leadership and management is to accomplish the goal effectively. There are many activities of management which are similar with the function of leadership. But some dissimilarity is existed between leadership and management. A manager of British Airways should have the ability to lead to other that means he should has the skill of leadership because as a manager he plays the role of managerial and also leader. But the leader doesnt need to play the role of manager. Leadership theories and models: There are lots of theories regarding the leadership. Such as: trait theories, contingency theory, behavioural theory, participative theory, situational theories. These theories are described below: Behavioural approach: In case of behavioural leadership, the Ohio State Studies uses the questionnaire on leadership behaviour and conduct a sample survey through this questionnaire on different school, manufacturing companies or leaders of students. After completing the survey, the studies of Ohio State get the two different views of leadership which identifies the roles and responsibilities of leaders. These two aspects are: the leadership behaviour which is task oriented and another one is consideration. First one that is task oriented behaviour mainly consist the activities of directing, monitoring and designing the employees work and the consideration implies the leaders behaviour or concern towards their welfare, help them and monitoring their task accomplishment. http://www.referenceforbusiness.com/management/Int-Loc/Leadership-Theories-and-Studies.html There is another study which is done on leadership behaviour that is Michigan study. This study mainly focuses on the methods and processes of leadership which is indicated to the subordinates performance and their satisfaction to the job. Simply, it can be said that this study is related to the productivity and the employee. (http://www.referenceforbusiness.com/management/Int-Loc/Leadership-Theories-and-Studies.html) Contingency approach: Contingency approach is also called situational approach. This approach is also concentrated on the team work and indicated to the activities of the leader to motivate his subordinates to work as a group and this group work or the leaders orientation on this is more effective. Contingency theories include Path goal, situational theory etc. and also the contingency theory of Fiedler. According to Fiedler contingency theory, the role of leader should be task- oriented in both the situation of favorable or unfavorable. But this theory was not clearly defined about the style of leadership. Path goal theory indicated to the performance of subordinate that is their experience, performance, their skills and ability etc. and to the working environment which is related to style of group work, authority system, quality of task etc. Impact of leadership styles: Two different styles of leadership: There are various styles of leadership which are used in different situations within the organization and the examples of these styles of leadership are: autocratic leadership, bureaucratic leadership, charismatic, democratic or participative, laissez faire, task oriented and transactional leadership etc. Among these forms of leadership styles, here I make comparison among the autocratic and democratic leadership. 1. Autocratic leadership: Transactional leadership with an extreme form is considered as the autocratic leadership where absolute power has been contained by the leaders to direct their worker or subordinates or team. Little opportunities are getting by the members of staff and team in order to suggestion making which is related with the best interest of the team or organization. It has been intended by many people to treat in this way of liking by them. Hence, the situations of high level absenteeism and the turnover of staff within the organization are leaded by the autocratic leadership. Therefore, effectiveness of this style of leadership is shown on the job of routine and unskilled work, the reason of which is that disadvantages can be outweighing by the control advantages. 2. Democratic leadership: Though, final decisions are made by the democratic leaders where other team members are invited by them to make contribution towards the process of decision making. Job satisfaction is not merely increasing by this through the involvement of the members of team, but it also provides support to skills development of the people. The team members can control their destiny by themselves through which they get motivation for working hard by getting the financial reward. The reason of which is time is needed to make participation of the members of team and may be more time is needed but the better result can be come. The situation on when this approach is used, in the time of working on a team as required and when quality gets more priority rather than the market speed or the productivity of the workers. Leadership Qualities: Leadership skill is considered as the managerial skill which is used for the purpose of motivating the peoples of the group in order to achieve the common goal. In this competitive market, it is very much needed to contain the skill of leadership by the manager through which he or she can lead the organization effectively and efficiently. Leadership is mainly related with the capacity where leader contains the capacity to listen others opinion and observe the activities of employees. Not only is this, in the decision making areas, the skills very much needed for the manager of an organization. One more thing is that if the employees are not motivated to do their works then the business cant be run and the manager with leadership skill can be greatly motivated to the employees of their works and try to give their best. 1. Forecasting and planning: the leader should have clear vision in relation to the forecasting and make planning within the organization from the perspective of SMART objectives of achievable, measurable, specific, realistic, and time boundary. 2. Organizing: leader should make the structure of the plan several parts are made for the specific task so that it can be easily get understand by the employees and as well as can be easily accomplished leader should determine the resources such as: the resources of human, monetary, technology and materials make sure about the work of sensitivity and job security of the employees 3. Command manager should have to distribute the task among the employees manager should maintain the level of hierarchy within the organization and as well as reported this controlling activities are taking by the manager for the purpose of leading the work force 4. Co-ordination manager should unified and harmonised the activities of the organization and as well as organized these activities the manager supervise the activities of the organization as coordinated and the activities and efforts are also harmonised and unified by the manager manager should also provide the support to the organization and as well as the employees of the organization to do their job and motivate them lead the organization and along with motivate the subordinates to give their best efforts on their job Task 2: For the purpose of describing the companies present status on the current condition of economy, after that, the significant changes which have been occurred since from the last five years within these organizations and positive or negative effect of the changes on these organizations, it should be needed to analyse the internal and external factors of the organizational changes where all these subject matter are explained. Internal factors: 1. Technology infrastructure: In order to exchanging the information, facilitating the system of communication and operating the business, internet plays the significant roles which can be included on current infrastructure of technology. British Airways, on this organization, rapid changes are happened on the technological sectors and as well more knowledge is demanded for ensuring effective management system within these organizations for the purpose of resources managing and along with developing these resources where competitive advantage is also maintained by the organization. 2. Change in leadership: Services are restructuring by these organizations such as: British Airways for the purpose of fulfilling the customer demand. It seems to be very difficult to spend money by the organization for solving each and every problem and this matter is well known the top leader of the organizations. In relation to solve the problem, workers of highly committed and flexible are needed within the organization. For make adjustment with the recent changes of the organization, great support can be getting from the leader in order to change the attitude of the employees for the purpose of accepting or welcoming the new changes. 3.Change in Employees Morale and Motivation: Employees morale and motivation are affected by making changes on leadership policies and practices in British Airways. It may also affect the productivity, production and profits of these organizations. External factors: For the purpose becoming successful in the current condition of the world, the organizations also should focus on the external environmental factors, along with the considerations are given toward the internal environment by the organizations. Resources and employees are included on the internal factors where external factors consist of political, economical, social, technological, environmental, and legal factors. Through describing these factors, it can be found out about the current conditions of the organization and the positive and negative effect of changes on the organizations. Political factors: In modern organizations such as: British Airways, there has the significant affects of the global politics. The activities of global politics for example: the incident of 9/11, Soviet Union collapse, Germanys reunification, WTO policies, have significant effect on the British Airwayss business operation and the results of which may impede the development of the organization. Economic factor: British Airways, this organization handle the scarce resource allocation which is related with the economic system. The economic progress of the country is done by leaps and bounds as the phase of progress. In the flourishing stage of economy rising level of peoples standard of living may result to grow the business of British Airways. Social factor: Inspiration, outlook and activity are considered as the foundation of the progress of the society in relation to the human affairs. Therefore, customer actions which are related with the approach and activities of them keep contribution on affecting the business of British Airways. There are some factors for example: level of maturity, vocation type and along with activities of sparing time and these factors are considered as the basis of bringing changes on the attitude and approach of the customer which results the changes of growing the business of British Airways. Technological factors: Tremendous effect is brought by the technological factors in order to the operation of the business development of British Airways and their status and as well as their program of marketing. These incidences are directed towards the rapid movement of the new trends generation and if the organizations dont know about these rapid movements of new trends then the growth and development of the business operation of the organization may impede. In British Airways, world class bid of this organization, management with cutting edge in order to the program of ethical auditing, a deal is signed by this organization with the management system of BSI in relation to the entropy software provision. Environmental factors: Natural gifts are included on the factors of environment which keep contribution on the change management of an organization where lands, water, air all are comprised. In fact, the movement of cost efficiency of British Airways result turned out the production progress of British Airways in order to affiliation alert where it has been showed that for the purpose of ensuring more earning, the organizations should also think about the environmental factors. Legal factor: Legal system is consisting of the rules and regulations which are considered as the framework on the basis of which the business of British Airways operate. The activities of promotion keep contribution towards the development of the nations administration policies for example: natural environment can be polluted through ventures put off by others. Task 3: Change management is considered as the approach of structuring and strategy in order to initiating and managing the process of change at the structure and culture of organization along with the behaviour and attitude of individuals or team to the transition of change at the business process field, implementation of technology, or the organizational policies. There has been shown the dramatically increment of the pace of change. The feature of operating environment is high dynamism and ever more complex as faced by the business and managers. At the todays market place, for the purpose of continuing the success and competent the leadership of change, change is going to make necessary requirement where it is mostly related with the executive leadership skill. The organizational environment within which the operation of the organization is conducted now becoming complex, turbulent and not certain. Therefore, the application of the proper form of changes in the requirement of the environm ental challenges is applied for the long term sustainability of organizations. It also consists of the shifting of the organizations perceptions and beliefs in relation to the employees, customers, competitors and products Managing change is an important requirement for the success of strategy implementation that is also stated by Al-Abri (2007) who says that managing change controls the changes by plan, evaluation and implementation to make the changes worthy and relevant. But Dowson and Andriopoulos (2009) completely disagree with them because they say that managing change is the moving of new technologies and techniques to develop products and services so that organizations can compete in the market. Sengupta et al (2006) covers most of all issues of managing change and they more or less agree with all except Dowson and Andriopoulos because they establish managing change is as a set of factors like psychological, social, personal and demographic that introduces resists, modifies, alters and accepts the changes gradually. Task 4: Change management has consisted a goal which is related with the aspect of human to overcome the change resistance for the member of organization to buy into change and achieve the goal of British Airways of the transformation as orderly and effectiveness. The change management of the British Airways is considered as the both process and tools which are used by the management in order to making changes at the level of organization. It has been expected by most organization to implement the change along with the least resistance and also the most buy- in. For the purpose of occurring this, structured approach is used to implement change so that smooth operation of the transition from the behaviour of one type to other organization widely. Through following ways, the issues of change management can be dealt: At majority of the cases, the first responsibility of the management of British Airways is to processes or behavior identifying which is not proficient and coming up with new behaviors, processes, etc which are considered as more effective inside the organization. there has been occurred the identification of one changes, it is required for the manager to impact estimating which they should determine for the organization and the employee as individual at many levels such as: technology, employee behavior, work processes, etc. The main job of the management of British Airways is to provide supports to the workers of the organization by the changing process which is seemed to be very difficult. In addition, hard work is needed to adopt by the each and every individual and the whole organization in order to making modifications of necessary behavior. Task 5: The imposing or enforcing effective change is seemed to be impossible and very difficult. Unexpected results, inertia or best compliance as reluctant are leaded by the entire approach of top- down. Parish et al (2008) conducted the research which focuses towards the change antecedents for example: matching with vision, relationship quality of employee and manager, motivation to do the job, autonomy role, change commitment is influenced by all. Implementation success and improved performance have the great impact on the significant affective commitment in British Airways. At functional change in British Airways, training and development is considered as the significant part of it. The significance of it may identified in terms of new skills, attitudes and behaviors as required but it has also the aim of giving staff understanding and empowering them to increase confidence of them by pursuing continuous improvement (Burnes, 2004, and Kotter, 1996). There is needed to establish the comprehensive program of training along with the placing of the system for evaluation and feedback. Therefore, training resistance and common problems for example: inability of transferring new skills of the workplace; is discussed by Rusaw (2000), which stemmed from the struggle among the domination and efforts of the organization to employee emancipation.

Holden Caufield in Catcher In The Rye by J.D Salinger :: essays research papers

The setting of this story takes place in Agerstown, Pennsylvania. The home of Pency bording school. Pency is one of those college prep schools that advertises only the best aspects and never mentions how much the students will hate going there. On the brochure there is an unrealistic, imaginary student that does not exist playing polo. In real life Pency, there are a couple hundred spoiled little rich students whose parents do not want the burden of raising them. The point of view in this story is expressed in first person. Throughout the story Holden tells of other characters and of course his opinion of them. Always criticizing them and their decisions and labeling most of them phonies. In the beginning of the story Holden is watching the Friday night football game from atop a hill. He had just gotten back from a fencing match that had to be cut short in New York because the captain of the fencing team, which happened to be Holden left all of the equipment on the subway. Needless to say it was a long trip home for Holden. After all of this has happened Holden gets back only to learn that he has been released from Pency and placed on academic probation. Holden was not stupid by any means but if he did not desire to learn what was being taught he refused to try. The professors on the other hand did not agree with Holden’s reasoning. Therefore, he was failing all but one of his classes. Holden had a friend that was a teacher at Pency. He was perhaps the only person that halfway understood him. The only problem was that Mr. Spencer was old and senile and did not have much pull with in the school board, which meant he did not serve as much help in Holden’s current situation. Mr. Spencer was always trying to prepare Holden for life, and was always telling him that â€Å"life is a game and you have to make the right moves†. Holden rarely listened but felt obligated to say good-bye to him because he had tried to understand him, which is more than most people had ever done for him. Holden went to visit Mr. Spencer before he left. As usual he did not get much out of his usual â€Å"life is a game† lecture but he would have felt guilty if he had not gone by to say fair well.

The Pursuit of Honor in Homer’s Iliad Essay -- Iliad essays

The Pursuit of Honor in Homer’s Iliad Throughout history, people have pondered the question of human mortality. In examining the issue, the Ancient Greeks, came to the conclusion that there are two spheres of immortality: that which is reserved for the Gods and that which can be attained by mere mortals. The Gods are destined to eternal youth and life; however, for humans who are predestined to die, this existence is impossible to attain. Rather, humans must strive to gain everlasting honor, the only form of immortality available to them. It is this idea that Homer seeks to expound in his epic poem, "The Iliad." Throughout his poem, Homer depicts the degree to which honor plays a role in the lives of the Greeks, and the manner in which they are willing to sacrifice in order to reach their goal. This theme manifests itself from the outset of the work, as "The Iliad," is set during the Trojan war, a particularly long and bloody war, fought not over political differences, not over boundary disagreements and not to protect the nation. Rather, it was a war fought to defend and uphold the honor of one individual, Menelaous whose wife had been stolen from him by the Trojan prince, Paris. This is the value that suffuses the narrative of "The Iliad." According to the axioms of Greek society, one must defend his status and prevent shame from being brought upon him, at all costs. "...[M]y father, he sent me to troy, and urged upon me repeated injunctions, to be always among the bravest and hold my head above others, not shaming the generation of my fathers..." (VI 206-9) This is the Greek bible, the guide to proper decorum. A man's honor, and the honor which he brings his father, is paramount. Hektor, the bravest of the Troj... ...: Hackett Publishing Co., 1994. Richardson, Nicholas. 1993. The Iliad : A Commentary. Vol. VI: books 21-24. Cambridge: Cambridge University Press. Schein, Seth L. The Mortal Hero: An Introduction to Homer's Iliad. Berkeley: University of California Press, 1984. Silk, M. S. Homer: The Iliad. Cambridge, Eng.: Cambridge University Press, 1987. Stanford, W. B. The Ulysses Theme: A Study in the Adaptability of a Traditional Hero. Dallas, TX: Spring Publications, 1992. Steiner, George, and Fagles, Robert, eds. Homer: A Collection of Critical Essays. Twentieth Century Views, ed. Maynard Mack. Englewood Cliffs, N. J.: Prentice Hall, 1962. Van Nortwick, Thomas. Somewhere I have travelled: the hero's journey. New York: Oxford University Press, 1996. Whitman, Cedric H. Homer and the Heroic Tradition. Cambridge, Mass.: Harvard University Press, 1958.

Essay --

Anne Frank also known as Annelies Marie Frank was a sixteen year old girl who got murdered during the Holocaust. She was born in the city of Frankfurt in Germany to her parents Otto and Edith Frank. Anne Frank had an older sister who was three years older than she was and her name was Margot Betti Frank. The Franks were known as a very liberal family who were also classified as a middle class family since their ancestors lived in Germany. In 1933 the Franks decided to move towards Amsterdam since Germany was being overruled by the Nazis. While the family had adjusted to Amsterdam, Otto Frank was really focused on his business since he was new into the city. Anne and Margot were also getting adjusted to the school system and when they were well adjusted they started to have friends who were Jewish and non Jewish. Six years later which was in 1939, Anne’s and Margot’s grandmother decided to join them in Amsterdam as well and be reunited with her two beautiful nieces. In M arch, 1940 a horrible trajedy happened Amsterdam which was that Amsterdam had been attacked by the Nazis who overrul...

The Lottery by Shirley Jackson

â€Å"The Lottery† by Shirley Jackson opens on a warm June day in a town of about three hundred people, and describes an annual event in the town, a tradition that is apparently widespread among surrounding villages as well. While the townspeople, more than 300, await the arrival of Mr. Summers, and the black wooden box from which everyone is to draw a folded slip of paper, adults chat while children play a game in which they gather stones. The event for which they gather is a lottery conducted by Mr. Summers, a neatly dressed, jovial business man with a wife, but no children. Although many traditional customs associated with the lottery seemed to have been lost over time, Mr. Summers still has †a great deal of fussing to be done† before he declares the lottery open. He has created lists of households, including the heads of households in each family, and members of each household in each family. Just as Mr. Summers turned to the assembled villagers, Mrs. Tessie Hutchinson, a house wife, arrives late just then, telling Mrs. Delacroix that she â€Å"Clean forgot what day it was† until she noticed that her children had left her house, and remembered it was the day of the lottery. Mrs. Tessie Hutchinson than makes her way through the crowd to her husband, while the villagers comment on her arrival. Mr. Summers begins the necessity of confirming everyone’s attendance, and clarifying whom will represent the family. When everything is finalized , each representative is called up one after another, and nervously draws a folded slip of paper from the black box. While people are called up, one of the villagers presents the idea of other towns giving up the lottery. Old Man Warner snorts in reply, â€Å"Pack of crazy fools, Listening to young folks, nothing's good enough for them. Next thing you know, they'll be wanting to go back to living in caves, nobody work anymore, live that way for awhile. Used to be a saying about ‘Lottery in June, corn be heavy soon.' First thing you know, we'd all be eating stewed chickweed and acorns. There's always been a lottery.† This statement sets the importance of this annual event, and the strong beliefs of the town. When the big moment arrives, everyone is silent until the name of Bill Hutchinson rapidly spreads throughout the crowd. Tessie Hutchinson, Bill’s wife, shouts out to Mr. Summers that he didn’t give Bill enough time, and that its not fair. Tessie is silenced, and Mr. summers recons for the family of Bill Hutchinson to come forward. Bill, Tessie, and their three children than proceed as every family of the lottery ever has, and draws a new folded piece of paper from the black box. One by one the family unfolds their piece of paper to determine the sacrificed. Tessie Hutchinson , the declared winner, was led to the center of a cleared space, and with her hands desperately held out in front of her she was hit with the first stone. Everyone then closed in on her, picked up the rocks, the â€Å"proceeds† of the lottery, and stones her to death. â€Å"Although the villagers had forgotten the ritual, and lost the original black box, they still remembered to use stones.à ¢â‚¬  The Lottery by Shirley Jackson There are many characters that are named in Shirley Jackson’s short story, â€Å"The Lottery†. Mr. Summers, a kindly man who runs a coal business, Mr. Martin and his sons, Baxter and Bobby. There is Mr. Graves, the man who helped Mr. Summers prepare the lottery, and Old Man Warner. There is Mr. Hutchinson, Mrs. Hutchinson, and their daughter Eva and son-in-law, Don—just to name a few. And although Jackson’s story has many characters, she is most interested in the social phenomenon of the lottery than she is in the characters, themselves. Instead, the characters serve as a means to depict â€Å"a graphic demonstration of the pointless violence and general inhumanity in people’s lives† (213). From the start of the story, throughout, and in the end, Jackson defines her view of society’s insouciant attitude toward violence with the villagers’ apathetic way of life. Every year on June 27th, the families of the village (and of other towns, too) gather in the center of town and participate in a lottery which culminates with the stoning death of a member of one of the families. This heinous tale takes place amid a pleasant setting, â€Å"The morning of June 27th was clear and sunny, with the fresh warmth of a full-summer day; the flowers were blossoming profusely and the grass was richly green† (213). She writes of the children playing and little boys gathering stones that are stockpiled and guarded and ready for the kill. Jackson stupefies the reader as she describes how the lottery is meticulously prepared by Mr. Summers and Mr. Graves, with such pomp and circumstance: â€Å"There was a great deal of fussing to be done before Mr. Summers declared the lottery open† (214). Then there’s poor Mrs. Hutchinson, who, in her ominous late arrival, is greeted by Mr. Summers, â€Å"Thought we were going to have to get on without you, Tessie†, and she jokingly replies, â€Å"Wouldn’t have me leave m’dishes in the sink, now would you, Joe? † (215). It is this kind of small-talk among the villagers that makes this incredulous social phenomenon more significant than the characters. As fate would have it, Mr. Hutchinson draws the slip of paper with the black dot on it. â€Å"You didn’t give him time enough to take any paper he wanted. I saw you. It wasn’t fair! † (217). Fair? Because her husband draws the paper with the black dot on it, it is inevitable that someone from her family or even herself, will be stoned to death. â€Å"Be a good sport, Tessie. All of us took the same chance† (217). Even the innocent children are included in the lottery. Do these people have any sense of right or wrong? Tessie Hutchinson draws the paper with the black dot on it. Her neighbors, her friends, â€Å"and someone gave little Davy Hutchinson a few pebbles† (218), with which to hurl upon his mother. This sick ritual spares no one. The mere thought of this annual lottery is mind-boggling. The matter-of-fact way in which the villagers carried themselves throughout the event as though they are conducting an election of some sort is unconscionable. Jackson’s writing is brimming with obdurate expressions. As the stoning begins, â€Å"All right, folks, let’s finish quickly†, (218). They want to â€Å"be through in time to allow the villagers to get home for noon dinner† (213). Unbelievable. Hello Lisa, I really enjoyed the insight you offered in your journal. You make very good use of the book by including a great number of citations in your essay and your vocabulary definitely adds to the reader’s understanding of your journal and the passage overall. While you have ample evidence to support your claims throughout your entry, I found a few grammatical and technical errors that I would like to point out: 1. ) â€Å"And although Jackson’s story has many characters, she is most interested in the social phenomenon of the lottery than she is in the characters, themselves. – You do not need a comma before â€Å"themselves†, as a comma separates the thoughts and almost prepares the reader for a new thought. 2. ) â€Å"She writes of the children playing and little boys gathering stones that are stockpiled and guarded and ready for the kill. † – A better way of writing this could be: â€Å"She writes of children playing and gathering stones to be stockpiled, guarded, and readied for the kill. † 3. ) â€Å"Jackson stupefies the reader as she describes how the lottery is meticulously prepared by Mr. Summers and Mr. Graves, with such pomp and circumstance†¦Ã¢â‚¬  – Again, you do not need a comma before â€Å"with such pomp and circumstance†, as you are not introducing a new thought. 4. ) Putting â€Å"unbelievable† at the end of your journal weakens it a little bit as you do not further the claim and give it some evidence. Overall, I think you did a really great job answering the question and giving solid evidence to your claims. From your journal essay, I was able to see that the social phenomenon that the writer is talking about is the desensitizing of our culture as a whole! Good work and good luck for the rest of the semester!

Business Buying Behavior

crease purchaser Behavior In last Lesson we discussed the Consumer pervert behavior. Today We pull up s bows discuss melodic line vendee behaviour, types of win slips, participants in the teleph oneness line purchase functioning, and study act upons on backing purchasers so our todays emergence isBUSINESS MARKETS AND BUYING BEHAVIORThe traffic marketplace embroils firms that buy steady-goings and swear stunneds in night club to take on reapings and services to carry on to other(a)s. It besides embarrasss retailing and wholesaling firms that buy goods in install toects resell them at a profit.Beca drill asp of w atomic number 18 line-to- air market apply toinstitutionalmarketsand disposal markets, we group these together. The crease concern vender guide to write out the following Who be the major(ip) participants? In what fatherings do they exercise work out? What is their relative degree of put to work? What valuation criteria does severally stopping point participant engagement? The communication channel seller also necessarily to understand the major environmental, inter throw(prenominal), and individual influences on the purchase touch on. A. What is a descent feedstuff?The individualized line of credit market comprises all the formations that buy goods and services for use in the fruit of other point of intersections and services that be sold, rented, or supplied to others. It also complicates retailing and wholesaling firms that acquire goods for the usance of reselling or renting them to others at a profit. In the transaction purchase member concern emptors govern which intersection points and services their plaques occupy to purchase, and then discover, evaluate, and choose among alternative providers and brands. Companies that sell to other melody organizations moldiness(prenominal) do their better(p) to understand profession markets and occupancy emptor behavior. B. Characteristics of Business MarketsIn whatever(prenominal) ways, wrinkle sector organization markets atomic number 18 akin to consumer markets. Both deal raft who assume buy component parts and go got purchase decisions to satisfy sine qua nons. However, business markets disaccord in galore(postnominal) ways from consumer markets. The principal(prenominal) differences, be in the market bodily structure and collar, the nature of the get building block, and the types of decisions and the decision performance involved. Business markets also turn over their sustain characteristics. In approximately ways, they argon similar to consumer markets, provided in other ways they ar very contrary. The main differences include1.Market structure and requisite. Business markets typi beefy deal with far fewer alone far bigger vendees. They argon to a great extent(prenominal) geographically concentrated. Business markets construct derived bring(business pe tition that ultimately comes from or derives from the pauperism for consumer goods). legion(predicate) another(prenominal) business markets have springless requirement that is, total demand for legion(predicate) business crossroads is non unnatural muchtimes by equipment casualty diversitys, particularly in the short run. A drop in the price of leather leave behind non cause shoe manufacturers to buy a lot much leather unless it entrusts in cut back shoe prices that, in get, will attach consumer demand for shoes.Finally, business markets have muchfluctuating demand. The demand for legion(predicate) a(prenominal) business goods and services be givens to change more(prenominal)and more quicklythan the demand for consumer goods and services does. A small circumstances increase in consumer demand tidy sum cause large increases in business demand. Sometimes a rise of altogether 10 portion in consumer demand brush aside cause as very much as a 200 percent ri se in business demand during the next period. 2. Nature of the get wholeComp bed with consumer purchases, a business purchase commonly involves more decision participants and a more professional buy causal agency.Often, business buy is done by trained purchase agents who overtake their swear outing lives larning how to conform up better get decisions. Buying committees grant up of adept experts and top c pull ining atomic number 18 common in the get of major goods. Companies are putting their lift out and brightest people on procurement patrol. on that pointfore, business marketers moldiness have well-trained salespeople to deal with well-trained emptors. 3. Types of purposes and the Decision ProcessBusiness purchasers ordinarily facemore thickening purchase decisions than do consumer vendees.Purchases often involve large sums of money, complex skillful and stintingal considerations, and interactions among many another(prenominal) people at many levels of the purchasers organization. Because the purchases are more complex, business buyers whitethorn take longer to pass their decisions. The business buy process tends to bemore formalizedthan the consumer get process. Large business purchases usually call for featureed harvest-home specifications, written purchase arrays, careful provider attendes, and formal approval. The purchase firm susceptibility even prepare policy manuals that detail the purchase process.Finally, in the business buying process, buyer and seller are often muchmore mutually beneficialon each other. Consumer marketers are often at a distance from their customers. In contrast, business marketers may roll up their sleeves and work c drop awayly with their customers during all stages of the buying processfrom jocking customers jell problems, to finding solutions, to load-bearing(a) after-sale operation. They often customize their offerings to individual customer indigences. In the short run, sales g o to providers who impinge on buyers immediate convergence and service need. C.Business buyer BehaviorThe personate in Figure suggests four questions about business buyer behavior What buying decisions do business buyers bring on? Who come ins in the buying process? What are the major influences on buyers? How do business buyers make their buying decisions? a. A Model of Business Buyer BehaviorAt the near basic level, marketers want to get by how business buyers will move to variant trade stimuli. Figure shows a perplex of business buyer behavior. In this model, marketing and other stimuli affect the buying organization and produce sure buyer responses.As with consumer buying, the marketing stimuli for business buying constitute of the four Ps product, price, place, and promotion. Other stimuli include major forces in the environment scotch, technological, political, cultural, and competitive. These stimuli enter the organization and are crooked into buyer responses product or service prime(a) supplier choice order quantities and delivery, service, and remuneration price. In order to design good marketing mix strategies, the marketer must understand what happens within the organization to turn stimuli into purchase responses.Within the organization, buying natural action consists of two major parts the buying touch, make up of all the people involved in the buying decision, and the buying decision process. The model shows that the buying circle around and the buying decision process are influenced by internal organisational, social, and individual factors as well as by immaterial environmental factors. b. Major Types of Buying SituationsThere are three major types of buying situations. At one extreme is the slap-up rebuy,which is a fairly routine decision.At the other extreme is the parvenu task,which may call for thorough research. In the middle is thelimited rebuy,which requires whatsoever research. In astraight rebuythe buyer reord ers something without any modifications. It is usually portion outd on a routine basis by the get department. Based on past buying satisfaction, the buyer simply chooses from the various suppliers on its list. In suppliers try to maintain product and service fiber. In a circumscribed rebuy, the buyer wants to transfer product specifications, prices, terms, or suppliers.The modified rebuy usually involves more decision participants than the straight rebuy. The in suppliers may deform nervous and feel pressured to put their best foot forward to protect an account. bulge suppliers may see the modified rebuy situation as an opportunity to make a better offer and gain parvenu business. A party buying a product or service for the starting signal time faces anew-tasksituation. In much(prenominal)(prenominal) cases, the greater the cost or risk, the larger the number of decision participants and the greater their efforts to collect tuition will be.The new-task situation is the ma rketers great opportunity and challenge. The marketer not only tries to reach as many mainstay buying influences as possible only when also provides second and education. The buyer makes the few decisions in the straight rebuy and the closely in the new-task decision. In the new-task situation, the buyer must ensconce on product specifications, suppliers, price limits, salary terms, order quantities, delivery times, and service terms. The order of these decisions varies with each situation, and different decision participants influence each choice. c.Participants in the Business Buying ProcessThe decision-making unit of a buying organization is called its buying focalize all the individuals and units that participate in the business decision-making process. The buying nerve includes all members of the organization who play any of five roles in the purchase decision process. Usersare members of the organization who will use the product or service. In many cases, users dis cipline the buying proposal and help designate product specifications. Influencersoften help specify specifications and also provide information for evaluating alternatives. skilful personnel are peculiarly weighty influencers. Buyershave formal ascendance to select the supplier and arrange terms of purchase. Buyers may help shape product specifications, but their major role is in selecting vendors and negotiating. In more complex purchases, buyers business leader include high-level officers participating in the negotiations. Decidershave formal or casual power to select or okay the final suppliers. In routine buying, the buyers are often the break uprs, or at to the lowest degree the approvers. Gatekeeperscontrol the flow of information to others.For example, purchasing agents often have authority to baffle sales representatives from seeing users or deciders. Other gatekeepers include technical personnel and even personal secretaries. The buying center is not a fixed a nd formally identified unit within the buying organization. It is a set of buying roles assumed by different people for different purchases. Within the organization, the surface and makeup of the buying center will vary for different products and for different buying situations. Business marketers working in worldwide markets may face even greater levels of buying center influence.The buying center concept presents a major marketing challenge. The business marketer must learn who participates in the decision, each participants relative influence, and what evaluation criteria each decision participant uses. The buying center usually includes some plain participants who are involved formally in the buying decision. d. Major Influences on Business BuyersBusiness buyers are subject to many influences when they make their buying decisions. Some marketers assume that the major influences are economic. They think buyers will opt the supplier who offers the lowest price or the best prod uct or the most service.They concentrate on offering plastered economic benefits to buyers. However, business buyers actually respond to twain economic and personal factors. removed from being cold, calculating, and impersonal, business buyers are charitable and social as well. They react to both reason and sense. Today, most business-to-business marketers recognize that emotion plays an main(prenominal) role in business buying decisions. When suppliers offers are very similar, business buyers have little basis for strictly rational choice. Because they raise meet organizational goals with any supplier, buyers give the gate allow personal factors to play a larger role in their decisions.However, when competing products differ greatly, business buyers are more accountable for their choice and tend to pay more attention to economic factors. Figure lists various groups of influences on business buyers environmental, organizational, interpersonal, and individual. Major Influenc es on Business Buyersenvironmental FactorsBusiness buyers are influenced heavily by factors in the current and evaluateeconomic environment,such as the level of primary demand, the economic outlook, and the cost of money. As economic precariousness rises, business buyers cut back on new investments and attempt to reduce their inventories.An progressively outstanding environmental factor is shortages in pick out materials. Many companies presently are more willing to buy and train larger inventories of scarce materials to ensure able supply. Business buyers also are alter by technological, political, and competitive developments in the environment. nuance and customs can strongly influence business buyer reactions to the marketers behavior and strategies, especially in the international marketing environment. The business marketer must watch these factors, watch over how they will affect the buyer, and try to turn these challenges into opportunities. Organizational Factor seach buying organization has its own object glasss, policies, procedures, structure, and systems. The business marketer must know theseorganizational factorsas thoroughly as possible. Questions such as these arise How many people are involved in the buying decision? Who are they? What are theirevaluative criteria? What are the beau mondes policies and limits on its buyers? interpersonal FactorsThe buying center usually includes many participants who influence each other. The business marketer often finds it difficult to determine what winnings ofinterpersonal factorsand group dynamics enter into the buying process.Participants may have influence in the buying decision because they control rewards and punishments, are well liked, have special expertise, or have a special kindred with other important participants. Interpersonal factors are often very subtle. Whenever possible, business marketers must try to understand these factors and design strategies that take them into accoun t. Individual FactorsEach participant in the business buying decision process brings in personal motives, perceptions, and preferences.These individual factors are affected by personal characteristics such as age, income, education, professional identification, personality, and attitudes toward risk. Also, buyers have different buying styles. Some may be technical types who make in-depth analyses of competitive proposals before choosing a supplier. Other buyers may be a priori negotiators who are adept at face the sellers against one another for the best deal. D. The Business Buying ProcessThere are eight stages of the business buying process. Buyers who face a new-task buying situation usually go by means of all stages of the buying process.Buyers making modified or straight rebuys may omission some of the stages. We will examine these go for the typical new-task buying situation. a. Problem RecognitionThe buying process begins when someone in the company recognizes a problem o r need that can be met by getting a specific product or service. Problem recognition can result from internal or external stimuli. Internally, the company may decide to launch a new product that requires new output signal equipment and materials. Or a machine may break down and need new parts.Perhaps a purchasing bus is unhappy with a current suppliers product quality, service, or prices. Externally, the buyer may get some new ideas at a trade show, see an ad, or incur a call from a salesperson who offers a better product or a lower price. In fact, in their advertize, business marketers often alert customers to capableness difference problems and then show how their products provide solutions. b. public Need DescriptionHaving recognized a need, the buyer next prepares a general need description that describes the characteristics and mensuration of the needed power point.For cadence items, this process presents few problems. For complex items, however, the buyer may have t o work with othersengineers, users, consultantsto define the item. The group may want to rove the importance of reliability, durability, price, and other attributes desired in the item. In this phase, the alert business marketer can help the buyers define their needs and provide information about the grade of different product characteristics. c. Product SpecificationThe buying organization next develops the items technical product specifications, often with the help of a lever analysis engineering team.Value analysis is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production. The team decides on the best product characteristics and specifies them accordingly. Sellers, likewise, can use value analysis as a tool to help see a new account. By demo buyers a better way to make an object, outside sellers can turn straight rebuy situations into new-task situations tha t give them a chance to mother new business. d. Supplier SearchThe buyer now conducts a supplier search to find the best vendors.The buyer can stack away a small list of drug-addicted suppliers by surveying trade directories, doing a computer search, or phoning other companies for recommendations. Today, more and more companies are turning to the Internet to find suppliers. For marketers, this has leveled the playing fieldsmaller suppliers have the aforementioned(prenominal) advantages as larger ones and can be listed in the same online catalogs for a nominal fee The newer the buying task, and the more complex and costly the item, the greater the touchstone of time the buyer will spend searching for suppliers.The suppliers task is to get listed in major directories and build a good reputation in the marketplace. Salespeople should watch for companies in the process of searching for suppliers and make current that their firm is considered. e. Proposal SolicitationIn the propo sal ingathering stage of the business buying process, the buyer invites qualified suppliers to submit proposals. In response, some suppliers will send only a catalog or a salesperson. However, when the item is complex or expensive, the buyer will usually require detailed written proposals or formal presentations from each potential supplier.Business marketers must be skilful in researching, writing, and presenting proposals in response to buyer proposal solicitations. Proposals should be marketing documents, not just technical documents. Presentations should inspire incarnate trust and should make the marketers company stand out from the competition. f. Supplier SelectionThe members of the buying center now review the proposals and select a supplier or suppliers. During supplier selection, the buying center often will draw up a list of the desired supplier attributes and their relative importance.In one survey, purchasing executives listed the following attributes as most importa nt in influencing the relationship between supplier and customer quality products and services, on-time delivery, ethical corporate behavior, honest communication, and competitive prices. Other important factors include repair and servicing capabilities, technical aid and advice, geographic location, performance history, and reputation. The members of the buying center will rate suppliers against these attributes and strike the best suppliers.As part of the buyer selection process, buying centers must decide how many suppliers to use. In the past, many companies best-loved a large supplier brute to ensure adequate supplies and to obtain price concessions. These companies would insist on annual negotiations for decoct renewal and would often shift the essence of business they gave to each supplier from family to year. Increasingly, however, companies are reducing the number of suppliers. There is even a trend toward single(a) sourcing, using one supplier. With single sourcing at that place is only one supplier to handle and it is easier to control newsprint inventories.Using one source not only can translate into more consistent product performance, but it also allows press suite to configure themselves for one particular kind of newsprint kinda than changing presses for cover with different attributes. Many companies, however, are even so reluctant to use single sourcing. They vexation that they may become too dependent on the single supplier or that the single-source supplier may become too comfortable in the relationship and lose its competitive edge. Some marketers have create programs that telephone these concerns. g.Order-Routine SpecificationThe buyer now prepares an order-routine specification. It includes the final order with the chosen supplier or suppliers and lists items such as technical specifications, quantity needed, expected time of delivery, return policies, and warranties. In the case of maintenance, repair, and operating items. h. Performance ReviewIn this stage, the buyer reviews supplier performance. The buyer may intercommunicate users and ask them to rate their satisfaction. The performance review may lead the buyer to continue, modify, or drop the arrangement.The sellers job is to monitor the same factors used by the buyer to make sure that the seller is giving the expected satisfaction. We have described the stages that typically would evanesce in a new-task buying situation. The eightstage model provides a simple view of the business buying decision process. The actual process is usually much more complex. In the modified rebuy or straight rebuy situation, some of these stages would be compressed or bypassed. Each organization buys in its own way, and each buying situation has unique requirements. diverse buying center participants may be involved at different stages of the process. Although true buying process steps usually do occur, buyers do not constantly follow them in the same order, and they may add other steps. Often, buyers will cite certain stages of the process. E. institutional and governance MarketsSo far, our intervention of organizational buying has focused by and large on the buying behavior of business buyers. Much of this discussion also applies to the buying practices of institutional and government organizations.However, these two nonbusiness markets have additional characteristics and needs. In this final section, we address the special features of institutional and government markets. a. Institutional MarketsThe institutional market consists of schools, infirmarys, nursing homes, prisons, and other institutions that provide goods and services to people in their care. Institutions differ from one another in their sponsors and in their objectives. Many institutional markets are characterized by low budgets and captive patrons. For example, infirmary patients have little choice but to eat whatever food the hospital supplies.A hospital-purchasing agen t has to decide on the quality of food to buy for patients. Because the food is provided as a part of a total service package, the buying objective is not profit. Nor is strict cost minimisation the goalpatients receiving poorquality food will speak out to others and damage the hospitals reputation. Thus, the hospitalpurchasing agent must search for institutional-food vendors whose quality meets or exceeds a certain minimum standard and whose prices are low. Many marketers set up separate divisions to meet the special characteristics and needs of institutional buyers. . governing body MarketsThe government market offers large opportunities for many companies, both big and small. In most countries, government organizations are major buyers of goods and services. political science buying and business buying are similar in many ways. just there are also differences that must be understood by companies that attentiveness to sell products and services to governments. To succeed in th e government market, sellers must locate key decision makers, identify the factors that affect buyer behavior, and understand the buying decision process.Government organizations typically require suppliers to submit bids, and normally they award the contract to the lowest bidder. In some cases, the government unit will make allowance for the suppliers superior quality or reputation for completing contracts on time. Many companies that sell to the government have not been marketing oriented for a number of reasons. Total government consumption is determined by elected officials rather than by any marketing effort to develop this market. Government buying has emphasise price, making suppliers invest their effort in technology to bring costs down.When the products characteristics are specified carefully, product differentiation is not a marketing factor. Nor do advertising or personal selling be much in winning bids on an open-bid basis. Key TermsBusiness MarketsThebusiness marketi ncludes firms that buy goods and services in order to produce products and services to sell to others. Straight Re-buythe buyer reorders something without any modifications. Modified Re-buythe buyer wants to modify product specifications, prices, terms, or suppliers. New business BuyingA company buying a product or service.Usersare members of the organization who will use the product or service. In many cases, users initiate the buying proposal and help define product specifications. InfluencersOften help define specifications and also provide information for evaluating alternatives. Technical personnel are particularly important influencers. Buyershave formal authority to select the supplier and arrange terms of purchase. Decidershave formal or informal power to select or approve the final suppliers. Gatekeeperscontrol the flow of information to others.