Take home exam Assignment Example | Topics and Well Written Essays - 1250 words

Take home exam - Assignment ExampleThe attitude of the clients also gets influenced by the promotional activities motorcarried out by the company much(prenominal) as advertisement. Irrespective of the nature of the customers, it is the duty of the marketers to properly infer the of necessity of the customers. In doing so the marketers would be able to develop goods or services which would meet the need of the customers a lot more precisely than the competitors, The main problem is that the consumer decision making process is a complex on and understanding the mindset of the consumers correctly is quite difficult. The customers do not actually make purchases without thinking carefully about the needs. Wherever there is a heraldic bearing of the choice, decisions are also usually involved and these decisions are most of the times influenced by changing motives. The face that can understand why customers make decisions such as who buys the products how they buy where they buy why t hey buy would have more chances to become successful. The philosophy that guides all the marketing activities is the core fantasy of marketing. The idea that an organization should look to try to satisfy the needs of the customers through coordinated activities that allows the marketers to achieve the marketing objectives The marketing concept states that a business should first understand the needs of the customers and then develop the products accordingly. ... To implement the marketing concept a company must have good information regarding the needs and demands of the customers to develop a customer oriented strategy (Pride and Ferrel 4). As far the topic of forcing the customers to buy products that the customer may not is concerned it can be said that the core concept of marketing actually puts the customers at the very beginning of the marketing process. Before developing any products the marketers usually go for a market research to understand the need and demand of the cust omers and then only the products as per the needs of the customers are developed. Any great innovation including the launch of the smart phones is actually a resoluteness of the understanding the customer demand through he market research. Addition of mp3 players of cameras are actually augmentation. The core product of a cell phone corpse to be the on the go telecommunication facility provided by the phone. But features such as cameras or mps players actually were loved by the customers. then the marketers realized that the customers are actually looking for total package in a cell phone and hence the marketers such as Apple and Samsung immovable to launch smart phones. The same principles can be applied in case of automobile manufactures also, in the initial days, very few automobile manufacturers employ to provide financing and hence the customers had to look for other means to go for financing. But now all most all the companies provide the facility of car financing. This ag ain shows the importance of understanding the customer demand. To conclude things it can be said that the marketers do not force the